Trade Show Stands
Miami, FL - 1,000 SQFT
This is our second year working with the China Pavilion for the National Association Of Television Executives Program (NATPE) Convention which takes place every year here in Miami, FL. Although we were working with the same concept as the previous year, this year our client needed to refresh the concept from the previous year, maintaining the same concept of structure in zigzag, which allows us to generate equal areas, giving each exhibiting company the same space opportunities, comfort for customer service and graphic display of their products. We wanted to share it with you in hopes of giving you NATPE Miami booth ideas. Of course, another important factor was to give the image of individuality to each of the television production companies in China while simultaneously maintaining them under the umbrella of the “China Pavilion.” We added wooden laminates on the frames and kiosks, LCD screens for more visual appeal and architected tilted dividers that also served as promotional walls for their upcoming projects.
The final product was approved by our client since it completed all the needed requirements by them. In this sense, the China Pavilion for NATPE was very attractive due to the choice of the wine red color and the brilliant finish in the meeting furniture and the paneling, which gave it continuity like the previous year; What was produced was a multipurpose stand with semi-private meeting spaces for various production companies, all under the China Pavilion umbrella. Each television production company had the chance to show their promotional videos for their new series, program, and film. Finally, visitors to the China Pavilion were able to see a very colorful and vibrant image of the products of each company, thanks to the choice in spacing for their posters and the positioning of the country’s seal. The polished wood finish gave a certain oomph to the look of the stand. We hope to return to work with the China Pavilion for a third time at NATPE, which will be held from January 22 to 24 at the Fontainebleau Hotel in Miami, FL.
Client: China Productions